As noted in Prime-Time EI (in the subtopic "Who can be a SPONSOR"), "A SPONSOR may be a government entity, a megacorporation or a union of giants like the U.S. Navy and General Motors hypothetical: GMnavy.go."
The initial SPONSOR may want the right to approve any additional SPONSOR.
● A SPONSOR may prefer to be the only representative from its market sector.
● A primary SPONSOR may wish to have its name as part of The Model's name, as in the case of GMnavy.go.
Having multiple SPONSORS would help offset the per-SPONSOR annual sponsorship fee (see exhibit "R").